To celebrate the 2014 FIFA World Cup, official partner Coca Cola undertook a summer-long experiential tour across France to promote sport and physical activity in the younger generation.
One of ADI’s iCONIC 15s provided a digital element to the pop-up events, which featured at 23 locations across the country including Paris and Bordeaux.
The experiential activity offered a range of Brazilian themed workshops, encouraging children to discover new sports for free. Activities included volleyball, Zumba and football shoot-outs – with ADI’s iCONIC 15 broadcasting brand videos and exclusive content to enhance the exciting outdoor atmosphere at each location.
The iCONIC 15 was fully branded for the tour, incorporating Coca Cola artwork on the trailer and integrated speaker pods, adding visual impact and offering an attractive digital backdrop to live demonstrations.
ADI managed the logistics of supplying the iCONIC 15 and supporting Screen Technician across the tour, which began on the 10th May and ran until the 30th August. Thanks to the ICONIC 15s mobile design and quick set-up/ de-rig times it offered the ideal screen solution for the tour. Once positioned at a new location the screen was operational within an hour, and could be de-rigged just as quickly before travelling to a new venue.