Donegall Square, Belfast

Outdoor LED Screen

Coventry Big Screen


Big Screens in city centres for BBC / LOCOG initiative

ADI installed screens in UK city centres as part of The BBC’s Big Screens collaboration with LOCOG and local authorities to bring large LED screens to social spaces in cities throughout the UK and Ireland.

ADI screens feature in two locations – in Belfast’s Donegall Square and at Millennium Place in Coventry. Both are 25m² 15mm SMD screens from ADI’s Virtuality range.

As well as broadcasting major sporting and cultural events (such as Wimbledon and the Olympics), each screen is customised to reflect life in its community with a broad range of local content, including events listings, events and partnerships with community, arts & media organisations.

To accommodate this, ADI have installed a fully-featured broadcast suite at each location which enables the screens to be controlled either locally or from the BBC’s Big Screen control centre in Birmingham.

ADI provided a fully project managed solution, encompassing structural engineering, specification and sourcing of steelwork and cladding and full management of the project from conception to completion.

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