Entrance LED screen shows the latest details and trailers for currently showing movies
As external digital signage becomes more prevalent at UK entertainment venues, leading companies like ODEON are beginning to adopt the technology for their sites. The ODEON in Dorchester is the first within the chain to receive an outdoor LED screen solution, with the 14m² LED display delivering an enhanced customer experience, providing a dynamic information source and helping drive footfall to the cinema.
Custom-built and manufactured using ADI’s 12mm outdoor LED product, the screen has high visual impact and catches the eye of passers-by as it plays-out HD movie trailers, digital video content and cinema show-times; while at the same time enhancing the ODEON’s brand presence at the Brewery Square development. The high resolution product used for the screen provides the sharpness and clarity that’s required for detailed content, whatever the weather conditions outside.
Peter Alderman, Senior Construction Manager at ODEON and UCI Cinemas, added,
“ADI have delivered a bespoke installation that’s seamlessly incorporated into the cinema façade, with cutting-edge design and a high quality finish which reflects our brand values. The screen provides us with a new dynamic and long-term approach for engaging the public, driving foot-fall and boosting the experience of our customers.”