Beats by Dre - Show Your Colours

Covent Garden

Dre Beats Draws the Crowds with iCONIC 15

An iCONIC 15 screen took centre stage as famous headphone speaker brand Dre Beats took over Covent Garden.

In this impressive experiential event, members of the public were encouraged to have their photo taken in a ‘Show Your Colour’ photo booth, with the best shots displayed on the high resolution double-sided iCONIC 15 screen for all to see.

The event promoted the new “Show Your Colour” range of headphones in the run up to the Christmas Shopping period, with the best images entered into the brand’s worldwide competition – where 10 winners were flown to the States to star in a Beats Christmas TV advert.

And a few lucky ones got to pose with the man himself as Dr Dre made a surprise appearance!

Solutions supplied by