Liverpool Forever 21

Outdoor LED Screen

Forever 21, Liverpool

Digital Out of Home Screen

Forever 21, Liverpool

Digital Out of Home Screen

ADI install landmark Digital Out of Home screen in central Liverpool

ADI have created a high impact digital media platform on the façade of the Forever 21 flagship store on Liverpool’s Church Street. 

The 26m² video screen promotes a range of global brands, drawing the eye of shoppers on one of the busiest high streets in the North West.

Bespoke Solution

The giant screen showcases ADI’s 10mm outdoor front-access LED product – chosen specifically to meet the stringent planning requirements involved in the project whilst maximising in-store retail space and minimising long-term service disruptions.  In addition to reinforcing the presence of the store and providing standout for advertisers, the screen also brings a flavour of New York’s Times Square to Liverpool; reminiscent of Forever 21’s famous NYC flagship store which features a giant interactive display on its exterior.

ADI have provided a full product lifetime solution, including design, fabrication and installation of steelwork, screen and content delivery platform with on-going maintenance managed by ADI’s in-house service department.

Client Comment

“Following extensive research, ADI proved to be the natural choice for this installation, thanks to their experience both in retail and other prominent markets and their ability to provide a full service solution throughout the lifetime of the screen.  The screen itself looks stunning and adds incredible impact to the store, making it unmissable to shoppers approaching from both Lord Street and Paradise Street”

– Royal London Asset Management

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