Over 650sqm of Modular LED Solutions
19 Modular LED screens
ADI delivered over 650sqm of stunning modular screens for the Formula E Season 5 opener in Ad Diriyah, which not only marked the first E-Prix in the Middle East, but also the first major international sporting and live music event to take place in Saudi Arabia.
A variety of 19 high-resolution screens were installed across the purpose-built Ad Diriyah circuit with a range of formats and displays up to 70sqm in size, which featured trackside, above grandstands and at the Allianz E-Village – along with 18km of circuit level fibre distribution to deliver HD feeds to every screen and the debut of a new custom-made LED podium that will travel to every E-Prix.
Creating impact for Saudi Arabia’s First International Sporting Event
The international electric street racing championship made its debut in the Middle East with an ambitious staging and screen requirement for the historic occasion, which was held at a UNESCO world heritage site just outside Riyadh. Screens included two 70sqm 6mm modular displays that were hung from 25m high structures, towering over the main grandstands, while freestanding 33sqm screen structures faced the crowds to deliver non-stop coverage.
At the Allianz E-Village ADI seamlessly integrated LED to amplify brand partners and spectator experience, with 4mm product installed across the front of the Gaming Arena and also creating a super-wide digital backdrop to the Podium staging, in addition to four 3mm screens provided for the Emotion Club hospitality suites.
The podium itself was a newly manufactured build that features 4 steps and full 4mm LED frontage, hosting the winner Antonio Felix de Costa of BMW Andretti Motorsports, alongside 2nd and 3rd place drivers and the Constructors trophy winner.
Nick Robinson, ADI’s Screen Rental Director, commented:
The Ad Diriyah E-Prix was by far the most technically and operationally challenging project we’ve delivered for Formula E to date – with just 72 hours to install 650sqm of LED across a huge venue encompassing a UNESCO World Heritage site – and load-out was achieved in a short 10-hour timeframe. We shipped and airfreighted over 67 tons of kit to Saudi Arabia for the event, designing and delivering a complex range of modular solutions, and employing the assistance of Video Illusions and Showforce UAE to achieve the vision for this momentous live event.
In 2018 we supplied 8 events and over 3,500sqm of LED to Formula E globally, and that will grow considerably in 2019 as we provide screens and video distribution to new and existing E-Prix’s around the world during Season 5, with January 2019 featuring both the Marrakesh and Santiago de Chile E-Prix’s.