Galaxy Drive-in Movie

A branded iCONIC 100+ delivers the 'big screen' element of Galaxy's drive-in movie

To launch their new advertising campaign – which featured famous film star Audrey Hepburn – Galaxy held a 1950s themed drive-in movie at a secret London location.


Classic american convertibles hosted VIPs and celebrities, who could enjoy watching Audrey’s famous film Roman Holiday on a giant iCONIC 100+.

With its super-sized display, the iCONIC 100+ ensured a great viewing experience for the audience. ADI also coordinated a banner for the screen’s trailer, which featured Galaxy branding.

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