iCONIC 120SW in the GAS arena
LED digiBOARD, Goodwood Racecourse
iCONIC 100 on the Hillclimb
The historic Goodwood House and its estate are home to some of the UK’s most cherished and special events for lovers of racing, both horse-powered and hay-powered!
ADI hold a long term contract as large screen supplier to the complete calendar of events; this sees a number of different iCONIC screens and modular solutions being utilised across the large site.
The estate features a point-to-point racecourse, with a full calendar of racing fixtures and festivals each year, each of which feature at least one ADI screen. The Qatar Goodwood Festival at the end of July is one of the key events in the British Flat Racing calendar and features both mobile and modular LED displays to provide racing coverage, spectator information and promote sponsors.
One of the most famous events for petrol-heads across the globe, The Festival of Speed is a completely unique opportunity for car fans to get close to some of the world’s most special cars of the past, today and future.
The festival includes a number of different areas displaying specific motorsport disciplines and is centred around the famous hill climb, which features some of the world’s most popular and historic cars and drivers.
With such a large area to cover, the Festival of Speed demands a large number of screens, with a total of eight iCONIC screens covering the site, varying vastly in size from 12sqm to 120sqm.
An action-packed weekend of vintage motor racing, style and theatre takes over the Goodwood Estate once a year, where visitors step back in time to the golden age of motoring – and are encouraged to look the part by donning fashions and props from the past.
ADI have provided upgraded content distribution for the large site, enabling higher quality digital pictures to be sent to all 10 of ADI’s screens across the site form a single, central transmission point for the first time.