Hamleys Toy Parade

iCONIC 15 on Regent Street

Hamleys Toy Parade

World's largest toy parade features ADI screens

In the run-up to Christmas, famous toy store Hamley’s host an annual toy parade on London’s Regent Street.

Favourite children’s characters from TV and film make an appearance, along with live music, marching bands and dancers. To enhance the experience for thousands of spectators, ADI offered a multi-screen solution along the route.

ADI provided a matching pair of double-sided iCONIC 15 mobile LED screens for the occasion, located near the Hamleys store on Regent Street where the Main Stage was situated.

With their unique dual-sided design the iCONIC 15s broadcast content to crowds approaching Hamleys from both ends of the street.

Solutions supplied by ADI.tv