Jaguar Land Rover Activation

iCONIC H, Goodwood Festival of Speed

Jaguar Land Rover

iCONIC H, Goodwood Festival of Speed

Jaguar Land Rover Activation

Goodwood Festival of Speed

iCONIC H becomes innovative recruitment and hospitality hub at Goodwood Festival of Speed

Working with Rocket Creative Design Agency, ADI supplied the iCONIC H for Jaguar Land Rover activity at Goodwood Festival of Speed. The iCONIC H became an innovative recruitment and hospitality hub, creating a premium ‘pop-up’ platform to engage event-goers with the brand’s Global Apprentice Programme.

iCONIC H for Jaguar Land Rover

Featuring a mobile unit with large digital screens, super-sleek styling and flexible configuration, the iCONIC H provided an inviting event space with the benefit of effortless set-up and branding.

The ground floor was transformed into a Jaguar Land Rover showroom designed to attract students and potential apprentices, while the first floor showcased the brand’s innovative training techniques with an Xbox and gamification utilising the integrated 55” plasmas.

The open-air top level – with 360 degree views across Goodwood Festival of Speed – became an exclusive VIP area where interviews with senior members of the Jaguar Land Rover family and ambassadors took place.

Dynamic digital platform                                                                                          

What makes the ICONIC H different to similar solutions is the addition of three large external LED screens and multiple plasmas on the interior. It offers a dynamic digital platform where branding is high impact yet achieved with ease and multiple channels of content can be shared with guests and the wider audience.

Jaguar Land Rover broadcast a range of videos that provide an insight into working for the group and used external LED screens for digital branding, displaying a live event feed and showing photos from their on-stand selfie booth.

Premium, multi-purpose ‘pop-up’

The iCONIC H offers contemporary styling and innovative design, with the ability to configure as a 2 or 3 tier unit and over 700 square feet of floor space to suit individual requirements. The open-air top level creates the ultimate event viewing platform, while the middle tier features floor to ceiling glass allowing guests to watch external events.

Like the rest of the iCONIC fleet it features super swift set-up – with a build time of less than an hour – along with a host of on-board features including in-built generator, air conditioning and audio system that simplify event delivery for the client.

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