ADI supplied a venue-wide solution for the 20th edition of the LEN European Short Course Swimming Championships. Hosted over 5 days at Glasgow’s Tollcross International Swimming Centre, ADI delivered impactful platforms for sports presentation and partner brand activation across the event.
ADI created a super-wide 77sqm modular screen with recessed doorway for the athletes’ entry to the pool. The giant 6mm digital wall allowed each swimmer to have their name, national flag and profile creatively displayed in a stunning 32:9 cinematic format as they entered the poolside through a cut-out in the screen. The display supported full-screen graphics or zoned content for broadcast of multiple feeds for timings, stats and results which could be shown simultaneously. The high-resolution canvas also acted as a backdrop to the podium and prize-giving, with sponsors and event branding highlighted in front of TV and venue audiences.
Further amplification of partner brands came through an 8 metre stretch of 6mm digiBOARD, ADI’s market-leading digital perimeter system. Branding for companies including TYR and Lumie featured along the full length of the poolside facing the broadcast cameras for excellent TV exposure.
The integration of LED technology is becoming increasingly popular for aquatics events, allowing venues to instantly transform atmosphere and aesthetic as part of a more engaging and entertaining spectator experience – while offering an effective communication channel for multiple event sponsors.
For the Glasgow European Championships 2018 ADI supplied over 145msqm of high resolution LED for the venue, including a similar super-wide screen and high impact digiBOARD system.
Graeme Ironside, Events Overlay Manager for Glasgow Life commented,
Following the incredible services ADI delivered at Tollcross and many other venues as official large video display provider for the 2018 Glasgow European Championships, we were confident in their ability to supply an equally stunning solution for this event. Once again they have delivered a custom LED project that creates a world-class environment for live sport.