Virtuality LED screens and digiSCORE for the Home of Scottish Rugby
ADI’s recent installation for Scottish Rugby is the largest in UK rugby, with two giant 60m² Virtuality LED screens and two accompanying 26m² digiSCORE LED scoreboards installed at Murrayfield, the biggest stadium in Scotland.
ADI completed the install within a 12 week timeframe, following signing of contract. ADI were able to offer their consultancy guidance upon all aspects of the installation, fully project managing the process and ensuring all hardware was installed a week prior to launch, ready for in-situ testing.
The partnership sees ADI helping to provide a vastly enhanced matchday experience for fans, centred around the installation of two giant LED screens and accompanying scoreboards, and making Murrayfield one of the most technologically advanced stadiums in the UK. As well as the hardware installation, ADI also work closely with Scottish Rugby to produce content for the matchday broadcast, with a feature-packed programme for the crowds to enjoy from the moment fans arrive.
With a busy international schedule each Autumn and Spring, ADI provide a range of pre-match and on-the-day services, including creation of video teamsheets and pre-match programming, including interviews and match highlights to build excitement prior to kick-off.
ADI were responsible for specification and installation of a full broadcast control suite at Murrayfield, which is staffed by an ADI team on matchdays who handle all content onto the screens and scoreboard.
ADI are unique in being able to offer SRU an all-encompassing solution for their national stadium; a solution where the installation of the hardware is only the beginning of the relationship. As well as fully project managing the whole installation process, ADI offer SRU our expertise throughout the lifetime of their investment, working as true stadium broadcast partners.
The contract sees ADI take responsibility not just for the screens and scoreboards, but also for everything that is broadcast onto them and for their maintenance and operation; and it is this blend of skills and services that promotes ADI’s position as the leading LED screen supplier to UK stadia.
“The quality of the installed product is fantastic – far better than rental product we have previously used. We chose ADI as our screen partner due to the added value they could provide as a full systems integrator. Not only were they able to offer us a world- class installation, but their ability to create content and manage the hardware on a day to day basis will allow us to exact maximum value with the minimum of fuss throughout the lifetime of our investment.”