Ratheniska in County Laois is the setting for Europe’s largest outdoor exhibition and agricultural trade show, with a record-breaking 279,000 visitors through the gates in 2014.
Exhibitors that want to catch the eye of attendees use ADI’s iCONIC screens to create a digital element to their stands that are high impact yet cost-effective.
Farm machinery specialists McHale used a dual-sided iCONIC 15+ to display brand videos and vehicle demonstrations on their stand. With back-to-back LED screens it offered near 360 degree viewing angles, maximising visibility of the programming and McHale branding.
Across the site, an iCONIC 100 broadcast Farm TV, a popular agricultural television channel. The huge 100sqm screen ensured great coverage across the Ratheniska site, while the LED technology that features in our iCONIC fleet meant that changeable weather conditions didn’t affect the image quality of the programming.