ADI supplied a screen at another major European exhibition, with an iCONIC 12 on New Holland’s stand at the Agro Techniek Show in Holland.
ADI also supplied branding for the screen with a full banner wrap around the base of the trailer to promote the brand.
Agro Techniek is a new biennial event for the Dutch agricultural sector, with over 380 brands exhibiting the latest advances in agricultural machinery across a large 180,000m² outdoor site in Biddinghuizen.
New Holland had one of the largest stands at the show and ADI ran pre-produced DVD content using the iCONIC 12’s on-board control room. As all of New Holland’s on-show equipment was stationery, the screen played an important role by allowing the machinery to be shown in use.
The content also promoted new products and broadcasted animated content promoting green farming methods and New Holland’s Clean Energy Leader initiative which focuses on ingenious solutions for more efficient farming.