NFL Games Pass

iCONIC H on Regent Street, London

NFL Fan Rally, Wembley

iCONIC 60 Stage

NFL on Regent Street

iCONIC screens line famous London street

OB Unit

NFL International Series, London

ADI help the NFL and their brand partners engage fans during live London events

The NFL sure knows how to throw a pre-match party for their fans, and when the much-loved league makes its way to London for the autumn International Series, a range of Rallies and Fan Zones pop-up across the capital.

Live entertainment and american footfall themed fun are on offer to the public before the matches kick-off at Wembley and Twickenham Stadiums, with ADI providing a range of screens and event broadcast services across locations including Regent Street.


Our smaller iCONIC screens like the dual-sided iCONIC 15 and iCONIC 25 are great for positioning at high footfall locations like Regent Street, creating platforms for interaction and entertainment, displaying live social media feeds and exclusive NFL content.

ADI’s other exclusive models like the iCONIC 60S offer a cost-effective solution for the NFL organisers; with integrated stage and 60sqm LED screen it creates the focal point of fan zone activity outside the stadium, broadcasting live entertainment to thousands of NFL fans pre-match.

Other innovative products like the iCONIC H also add tremendous value to the events; the iCONIC H, a premium ‘pop-up’ became a digital brand activation and hospitality hub for NFL Game Pass. Large LED screens display a wide variety of live and pre-prepared content to passing crowds, while fans are invited inside to experience the NFL Game Pass platform for themselves and receive exclusive offers and promotions.

With over 700 square feet of flexible floor space over three levels, the iCONIC H delivered a versatile solution for brand activation, and the open-air top floor provided incredible 360 degree views across the event for VIP’s and fans alike.