Olympics homecoming

Two iCONIC 25s in Trafalgar Square

Multi-screen solutions help to welcome home Olympic heroes

Olympics Homecoming

Great Britain’s record-breaking Olympic athletes were given a huge welcome home in London following Team GB’s most successful ever Olympic Games in Rio. Thousands of people packed into Trafalgar Square to celebrate with 350 athletes and were also treated to a live performance by The Vamps.


ADI supplied a matching pair of iCONIC 25 screens either side of the main stage which played highlights from the Games in Rio before live footage of the athletes on stage. A huge iCONIC 100 was also in position in the square allowing the crowds at the back of the square a view of the action.

The compactness of the iCONIC 25s offered the perfect solution in the tight location and with a short between road closures either side of the event, the quick rigging time of the screens minimised disruption.

The event was open to the general public with Trafalgar Square able to hold up to 20,000 spectators and ADI worked closely with the event organisers to ensure the screens were positioned to give a clear view from every angle in the square.

Solutions supplied by ADI.tv