digiSIGN Digital Signage

twin screens for historic Prince of Wales Theatre

Prince of Wales Theatre

Digital Signage Solution


Digital Signage allows for multi-lingual content

Digital Signage solution to attract custom at one of London’s leading theatres

Prince of Wales Theatre London

ADI provided a high impact digital signage for the Prince of Wales Theatre in the heart of London’s West End theatre district.

The Prince of Wales Theatre is one of the Capital’s most famous playhouses, with a history that stretches back to the 1880s.

ADI have installed two portrait screens in the front windows on either side of the theatre’s entrance. The 4m² screens use Virtuality S line 6mm indoor panels, ensuring a vibrant picture which is detailed enough to be viewable from only a few feet away. Since installation in 2011, the screens have been used to promote some of the world’s biggest shows, beginning with Mamma Mia!, then the Beatles biopic Let it Be and as of February 2013 The Book of Mormon, the new musical from the creators of South Park.

The screens replaced an earlier screen installation by another company which had failed only two years in to their lifetime, without any support and maintenance package.

Famed globally for its scale and quality of theatrical productions, the West End is a leading tourist attraction, with fierce competition for the millions of visitors to London each year. The high impact of ADI’s digital signage solution helps to attract the off-the-street customer in an area densely populated with theatres.

And with a diverse and multi-cultural visitor profile in the area, the ability to broadcast the same promotions in multiple languages has proven invaluable in attracting passing international custom.

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