One of ADI’s recently re-screened iCONIC 12s featured at the RBC Race for the Kids, which raises funds for Great Ormond Street Hospital.
Held at London’s Battersea Park on a sunny summer’s weekend, the charity fun run attracted over 5 thousand participants, who walked, jogged and ran their way around the route.
An iCONIC 12 was located at by the main stage area where crowds congregated pre and post race. The screen broadcast live warm-ups, crowd participation and live entertainment, along with sponsors and partner programming.
Featuring a 12sqm LED screen on an incredibly compact footprint, the iCONIC 12 offered a quick, easy and impactful screen solution for the organiser – with the added benefit of being able to brand the trailer with headline sponsor and event branding.