Red Bull Shift Drifters

iCONIC 25, iCONIC 100s

Red Bull Soapbox Race, London

Red Bull Air Race, Ascot

Red Bull Unleashed, Snowdonia

Red Bull Soapbox Race, London

Global drinks brand use ADI screens and services for live events across Europe

Known for hosting thrilling, unique and crowd-pleasing occasions, Red Bull regularly hire iCONIC screens to build audience engagement and enhance the live experience.


Riding the Wave at Red Bull Unleashed

The world’s first Wavegarden lagoon – located at the foot of Snowdonia – was the setting for Red Bull Unleashed. 24 creative surfers went head to head on the site of the disused reservoir, with ADI delivering a full event broadcast solution incorporating a pair of identical iCONIC 100 screens, 4 camera  outside broadcast team and Director to create thrilling live programming for spectators.

Red Bull  Shift Drifters

This exciting drifting event brought crowds out in force to Liverpool city centre, with drivers exhibiting speed, skill and precision as they took on the purpose-built urban track, which  featured an iCONIC 25 and ICONIC 100 to provide image magnification and continuous live coverage.


Wacky Races at Ally Pally

With its own unique mix of bonkers creativity, showmanship and speed, the Red Bull Soapbox Race offers an extremely enjoyable day out for the public.  ADI supplied 4 screens to the event at Alexandra Palace, located around the hay-bale lined track to maximise viewing opportunities for sell-out crowds.


Red Bull has wings at Ascot and Spielberg

The world’s most daring and talented pilots descended on Ascot racecourse and the Spielberg Ring in Austria as part of the Red Bull Air Race World Championship. Some of the giants in the iCONIC fleet faced onto the main grandstands to provide live coverage to spectators, including exclusive insight inside the cockpits as the pilots tackled the daring courses.