183sqm of 4.6mm modular screen
183sqm of 4.6mm
Rolls-Royce Motor Cars (RRMC) brought a breathtaking, cinematic experience to this year’s Goodwood Festival of Speed. ADI worked with agency Deeper Blue to create a stunning 183sqm curved LED canvas for the luxury car manufacturer.
A giant curve of 4.6mm SMD delivered a dramatic 12 million pixel backdrop to completely immerse visitors and automotive fans in the RRMC experience.
Architectural in its style and scale, the huge modular screen featured cut-out doorways and creatively shaped LED strips at the outer edges of the stand, all brought to life with beautifully-shot, larger-than-life content.