Rolls -Royce Motor Cars, Goodwood FOS

183sqm of 4.6mm modular screen

Rolls-Royce Motor Cars at Goodwood FOS

183sqm of 4.6mm

Screen spectacular for Rolls-Royce Motor Cars at Goodwood Festival of Speed

Rolls-Royce Motor Cars (RRMC) brought a breathtaking, cinematic experience to this year’s Goodwood Festival of Speed. ADI worked with agency Deeper Blue to create a stunning 183sqm curved¬†LED canvas¬†for the luxury car manufacturer.

A giant curve of 4.6mm SMD delivered a dramatic 12 million pixel backdrop to completely immerse visitors and automotive fans in the RRMC experience.

Architectural in its style and scale, the huge modular screen featured cut-out doorways and creatively shaped LED strips at the outer edges of the stand, all brought to life with beautifully-shot, larger-than-life content.

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