Southside Wandsworth

Outdoor advertising LED screen

Southside Wandsworth

Outdoor advertising LED screen

ADI install roadside screen at popular London retail destination

One of London’s largest shopping centres chose ADI for the installation of a new outdoor LED screen. The 30m² roadside screen engages shoppers and passing traffic with big brand advertising, creating a high impact commercial platform for Southside Wandsworth.

Complete Service

ADI’s in-house team provided a full consultancy service to Southside Wandsworth ensuring the screen meets the demands of the outdoor location whilst maximising value for advertising brands.

The screen is located on a brand new extension of the centre, so ADI began working with Southside at an early project design stage in advance of construction.  This involved working closely with the main contractor to seamlessly integrate the screen into their design and then manage installation around their project construction programme.

As well as manufacture and installation, ADI engineered and manufactured the entire structure and will provide ongoing support and maintenance.  The screen itself uses ADI’s proprietary Virtuality brand of LED screen, which has proven hugely popular across other key retail and sporting locations throughout the UK and ensures the centre receive a guaranteed high level of support throughout the lifetime of their investment.


Maximising Value Through Ownership

While ADI will continue to work with Southside to maintain the screen, content is managed by the centre’s chosen media partner, allowing the centre them to realise the commercial value outside of the building.

Like ADI’s other shopping centre customers, Southside Wandsworth have chosen to invest in the asset themselves rather than allow a third party agency to own and operate the screen.  Proven in installations across multiple UK shopping centres, ADI’s model enables centres to demand a far greater share of advertising revenues, allowing them to extract far greater value across the lifetime of their investment, which is typically between 8 to 10 years.

Client comment

“ADI have proved their credentials in every aspect of the project, delivering a high impact solution that allows us to maximise value from the space.

“ADI have provided a complete end-to-end solution; the fact we have ongoing support from ADI staff, with their expertise in outdoor signage as well as an understanding of the needs of our business, gives us confidence that the screen will continue to deliver value well into the future.”

Neil Churchill, Centre Manager, Southside Wandsworth


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