As the world’s greatest cycle race came to UK shores, ADI supplied over 60 screen rentals across the Grand Départ.
ADI’s award-winning iCONIC screens featured at the Yorkshire Festival of Cycling and official Tour de France Fan Parks, amongst countless other event locations up and down the country.
Offering big screen coverage to hundreds of thousands of people, ADI’s mobile displays were watched across all three UK stages of the Tour. In many locations the screens were vital in allowing spectators to follow the racing live, relive the highlights of the day and build atmosphere in anticipation of the Tour’s arrival in their town or city.
From iCONIC 12s in Ripon and Harrogate to giant iCONIC 100 screens at Stratford’s Queen Elizabeth Park and Sheffield’s Don Valley Bowl; the sheer size and variety of models on-fleet allowed ADI to offer the ideal screen solutions for a range of councils, production companies and event organisers.