Live Event Production

Sports Presentation & Event Production

We Make Events

Amplify the audience experience and enhance the event atmosphere with ADI’s complete end-to-end creative event presentation solutions.


We’ve been helping to amaze spectators, activate sponsors and manage live entertainment and sports events for over two decades.

As event screens and digital infrastructure become a greater part of modern events, so does the need to enhance the audience experience. We help some of the world’s biggest sporting occasions ensure that their ticket-paying fans receive a level of production to rival that of the global broadcast audience.

Our solutions aim to elevate the experience from the second fans arrive to the moment they leave, through a combination of incredible content, live entertainment and interactive experiences. We help to amplify event partner brands; engaging with fans without compromising the integrity and enjoyment of the experience.

As well as major federation-level events, we work on events and productions of all shapes and sizes. Our service is scalable to smaller, more local events such as victory parades or community initiatives.

You benefit from a complete solution that combines ADI-supplied hardware and content with a hugely experienced team. This enables us to realise completely bespoke projects that deliver on both creativity and value.

Inspiring audiences through creatively produced ceremonies.

Our Team of event producers will keep your event program on track for maximum audience engagement

Engage spectators with exciting entertainment programmes.

Enhance the sport experience through fan-facing activations.


We’re experts in delivering big screen experiences across multiple canvases for mass-audience events. We provide a full in-house solution through our Studios Division, who specialise in creating content for large format LED screens of all shapes and sizes.

We’re able to provide complete event programming, from initial concepts, through filming, production and delivery at the event, creating continuity of identity and messaging throughout the whole venue and fan experience.

Commercially-driven content is ever-more important at events and our digital platforms have a dual purpose both to entertain audiences and also to amplify partner brands. We’ve a deep understanding of this balance, and bring huge experience of activating partnerships and maximising value across your complete suite of LED screens and digital signage platforms.

Create effective audience engagement with bespoke-generated content that keeps your fans informed.

Play Video about Gymnastics World Championships - Pixey at Opening Ceremony with LED Screens showing content

Hype your crowd with dynamic content, creating fan engagement opportunities.

Take your ceremonies to the next-level with effective digital  assets

Play Video about Brand Activation Content Moet & Chandon

Activate Brand Partners with stunning content across digital canvases.

"We chose to work with ADI due to their strong reputation in delivering creative event elements across the sport industry and beyond. Their use of LED technologies, vibrant content and live acts transformed the look and feel of the M&S Bank Arena, for an incredible nine days of international Gymnastics, but also a unique entertainment experience.”

What can we do for your live event? find out today!
ADI Live Events Brochure Cover


Take audience engagement to the next level, and create interactive experiences your audience will want to share.

Our in-house teams design custom AR and VR applications for events, using motion tracking and gesture control software to deliver Instagram-worthy experiences.

We also offer multi-player gaming designed for event LED screens; from high-speed racing games to themed trivia, there are lots of options to get audiences instantly involved and engaged.

Or, why not incorporate the social channels that matter to your audience, and display fresh, interactive content on any event screen. 

Our social media walls are completely customisable to your event and brand, with a range of layout options and a powerful yet simple platform to moderate content.

Drive effective audience engagement and create user generated content that amplifies the live event beyond the venue.

Play Video about ADI WGC Liverpool using Q-GLO app for audience participation and interactivity

Immerse audiences in sound and light shows using their phones.

Multi-player video gaming made for large event screens.

Uniquely interactive experiences that are designed for social sharing.


We don’t just have great ideas; we can also bring them to life with full 3D conceptualisation and in-house R&D. 

From rendered videos to a complete VR experience, our team of experts help you realise your vision, and can immerse you in custom event concepts from the very start of your planning.

With in-house R&D teams, any new products, services and event concepts are always driven by innovation and developed using the latest technologies.

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Let us take full operational management of your event and use our technical expertise to deliver every element; including staging and structures, lighting, audio, screens, cameras and video production.       

We offer a fully project managed solution, working closely with you from conception through to live event delivery.

We utilise our in-house experts, as well as our established network of trusted suppliers we’ve built from over 20 years of working in live events.


Our Event Broadcast team ensures that your audience are never left wanting for great programming.

We provide flexible broadcast solutions, scalable from simple single camera setups to multi-camera broadcasts from our own OB units.

Moving video and audio signals across large sites presents its own set of challenges, particularly in temporary event locations. We can take responsibility for your event broadcast video distribution, working with both wired and wireless technologies to ensure maximum quality and stability.

ADI Live Events Brochure 2022


To view our brochure featuring the full range of event screen hire solutions, please provide your details below


ADI MT Series Brochure

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