DRIVE-IN EVENTS
LEADING SUPPLIER TO EUROPE'S BIGGEST DRIVE-IN EVENTS
Aim:
While Drive-In Cinemas have been around since the 1930s, it took the Covid-19 pandemic to bring this genre of live events to the mainstream.
As a result of the on-going restrictions faced across the world, the car has proved to be the place to be! Creative drive-in concepts have appeared thick and fast, including theatre, comedy, karaoke, concerts, opera, and even religious services, with organisers making the drive-in format work in the new normal.
Services:
Content creation and Play-Out
Social Media Solutions
Multi-Player Gaming
Modular LED Screens
Mobile LED screens
Video distribution
Structures & Rigging
Screen Branding
OB Units and Camera Teams
Project Management
UK & Europe
Unique Outdoor Experiences
Some of our clients have combined multiple entertainment genres to deliver a memorable experience, including Car Park Party, a UK touring event that successfully merged the Comedy Club, Horrible Histories and Massaoke Karaoke into an action-packed evening.
Car Park Party utilised our innovative iCONIC 60S unit, which not only features a giant 60sqm LED screen, but an integrated stage to host their performers. The success of Car Park Party prompted another country-wide tour, with Car Park Panto, a Christmas production.
Drive-In Screen and Production Services
LED screens, both mobile and modular, offer the best solution for drive-ins given the scale, superior brightness and reliable qualities of the technology; allowing organisers to host drive-in events day and night, and potentially cater for hundreds of vehicles at each viewing.
Beyond the ‘big screens’ which are the star of the show, our services in event production, broadcast and content have helped drive-in event clients to boost audience interaction and engagement, whether that’s live crowd participation shots, multi-player mobile gaming or audience tweets and selfies shared on-screen.
ADI have become a key event delivery partner to Coalition Agency; providing the perfect stage and screen solution for Car Park Party, with excellent technical and operational support throughout the tour. When planning Car Park Panto, ADI and their iCONIC screens were again the right fit for our ambitious UK-wide production.
Outcome:
ADI have supported over 500 drive-in events dates across the UK and Europe since the start of the pandemic, including some pioneering occasions like the world’s first drive-in opera with ENO.
By offering technical event production, and the widest choice of mobile LED displays and modular screens in Europe, ADI have been able to help clients reimage their events for a drive-in audience, or develop and deliver completely new concepts that excite audiences
