GOODWOOD
LARGE SCALE EVENT SOLUTIONS FOR HISTORIC ESTATE
Aim:
The Goodwood Estate is internationally renowned for hosting some of the finest events across both horse and motor racing, specifically the Festival of Speed, Goodwood Revival and Qatar Goodwood Festival. The historic venue’s packed event calendar requires a diverse range of solutions to achieve memorable live event experiences and boost brand amplification.
ADI have worked with Goodwood for a number of years, delivering extensive technical event services that support wayfinding, immersive entertainment and sponsor activation across vast outdoor sites, with the ADI team designing and implementing custom solutions for each event.
Services:
Consultancy
Content Creation and Play-out
Event Digital Signage
LED Screen Manufacture
LED Screen Installation
Live Event Production
Modular LED screens
Mobile LED screens
Video distribution
Screen Branding
Project Management
Service and Maintenance
Goodwood Estate, East Sussex
Unique Event Activations: Festival of Speed
The Goodwood Festival of Speed is one of the most famous events in motorsport, with ADI utilising state of the art technologies to manage the journey of over 300,000 ticket-holders, and deliver a unique experience across multiple event zones.
A variety of large mobile and modular LED screens feature across different locations, including some of the most innovative displays on the market, like the super-wide iCONIC 120 in the GAS Arena, and smaller iCONIC 25s and dual-sided iCONIC 15s to provide continuous live track coverage across hospitality areas.
Brand Activation
ADI also help some of the most famous automotive brands excite and immerse visitors; with a giant curve of modular LED delivering a dramatic 12-million-pixel backdrop at the Rolls Royce stand, or the use of ADI’s iCONIC H multi-level hospitality unit to host Jaguar Land Rover VIP’s and guests.
Innovations for Goodwood Racecourse
Goodwood hosts some of the most anticipated fixtures with the biggest prize funds, so it’s no surprise this forward-thinking venue has embraced cutting-edge technology to achieve their experiential and commercial ambitions.
For the launch of the Qatar Goodwood Festival, ADI helped achieve a first in UK horseracing; utilising LED digital signage on the course. Headline sponsors and brand advertisers are elevated through ADI’s market-leading digiBOARD, with over 120 linear metres lining the final furlong and finish post. This offers excellent exposure to Qatar, Land Rover and other key partners in-front of race-goers and international TV audiences.
For a permanent viewing screen solution, Goodwood enlisted ADI’s expertise in digital installation, with the design and manufacture of a bespoke Epoch 460. Providing a vast 60m2 LED display to engage spectators on racedays, it can also be lowered to ground level when not in use.
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“ADI employ their cutting-edge products and expertise to deliver a visually stunning platform for our sponsors and offer something completely new and exciting to UK horse racing. The digiBOARD solution enriches brand activation and spectator engagement during the festival, while reflecting the prestige of the occasion through an enhanced aesthetic.”
Goodwood Racecourse Manager
Outcome:
Goodwood have a technical partner for live event production and LED screen services, in addition to permanent and fully customised installations. This allows Goodwood Estate to stay at the forefront of the live event, motorsport and racing sector, with ADI helping them explore new concepts that provide a memorable spectator experience and elevate partners across a diverse set of live occasions.