HORSE RACING
WORLD-LEADING SUPPLIER TO RACING
Aim:
Race-days have been revolutionised by the use of large-format LED screens; bringing spectators closer to the action, providing platforms for entertainment, and offering a more immersive live experience.
ADI were the first to bring giant LED screens to UK horseracing over 20 years ago, and we’ve since become one of the industry’s favourite suppliers, deploying our solutions to some of the biggest race meets and festivals around the world, including Royal Ascot, The Grand National and the Saudi Cup.
Services:
Consultancy
Content creation and Play-Out
Social Media Solutions
Modular LED Screens
Mobile LED screens
LED Screen Manufacture
LED Screen Installation
Video distribution
Visualisation
Structures
Screen Branding
Project Management
Worldwide
Revolutionising the Race day
More than any supplier we understand the expectations of modern race-goers and the challenges of venues, with the need to deliver memorable live occasions and generate commercial revenue. We’ve been able to develop market-leading LED products alongside more bespoke event concepts and production services, providing our racing clients with powerful assets for spectator experience alongside wayfinding, commercial activations and in-venue promotion.
Commercial Value
Our Screens and digital signage deliver impact for brand partners and headline sponsors, with exposure to both local and remote audiences, while providing venues with effective channels for promotion, advertising and driving on-site F&B sales for revenue generation.
Unrivalled Pedigree
ADI supply over 80 racecourses internationally with event screen rental and production services, while some of the UK’s highest profile venues have commissioned ADI to create custom digital installations that bring long-term value.
Innovations for Goodwood Racecourse
Goodwood hosts some of the most anticipated fixtures with the biggest prize funds, so it’s no surprise this forward-thinking venue has embraced cutting-edge technology to achieve their experiential and commercial ambitions.
For the launch of the Qatar Goodwood Festival, ADI helped achieve a first in UK horseracing; utilising LED digital signage on the course. Headline sponsors and brand advertisers are amplified through ADI’s market-leading digiBOARD, with over 120 linear metres lining the final furlong and finish post. This offers excellent exposure to Qatar, Land Rover and other key partners in-front of race-goers and international TV audiences.
For a permanent viewing screen solution, Goodwood enlisted ADI’s expertise in digital installation, with the design and manufacture of a bespoke Epoch 460. Providing a vast 60m LED display to engage spectators on racedays, it can also be lowered to ground level when not in use.
Transforming the Ascot Experience
For over 15 years, ADI have worked with this prestigious racecourse to develop exciting new LED screen concepts and deploy large-scale event solutions that elevate the raceday during key fixtures such as Royal Ascot and British Champions Day. A combination of mobile and modular LED screens, huge permanent displays and supporting services help Ascot enhance the spectator journey around the site, engage them in live racing and entertain through fresh, interactive programming.
The giant Epoch 460 in the Parade Ring has also been a valuable asset for Ascot, providing a flexible and eye-catching platform for brands and advertisers, with its ability to revolve between portrait and landscape formats.
Top-quality screens are an important part of the world-class customer experience we want to offer at Jockey Club Racecourses. We have chosen to extend our partnership with ADI after extensive research and due diligence, recognising ADI's unrivalled pedigree in live sport, innovative approach and cutting-edge screen solutions.
Outcome:
ADI have become the leading provider to horse-racing fixtures globally, supplying the most diverse range of event LED screens and supporting production services for both rental and permanent installation. Our clients can add huge value to the race day for their spectators and activation opportunities for commercial partners.
