Lakeside Indoor Epoch rotating Screens




As one of the largest out-of-town retail and leisure destinations in the UK, Lakeside wanted to explore the latest digital technologies to enhance visitor experience, support tenants and help brands flourish.

ADI designed and installed a network of full-motion LED screens across Lakeside’s bustling indoor atrium, and more recently at its new external leisure development.

We specified our pioneering Epoch displays, which are designed to offer a more immersive viewing experience and enhanced versatility for the client, with screens that seamlessly revolve between portrait and landscapes formats.


Content Management System
Design and Visualisation
Structural Engineering
LED Screen Manufacture
LED Screen Installation
Project Management
Service & Maintenance

West Thurrock, UK

Innovative brand activation

The complex project saw ADI install a triple Epoch solution in the central Atrium, including back-to-back revolving and rotating screens, and a large Epoch 330 on the lift-shaft below.

All three co-ordinated displays combine to deliver one of the most unique Digital Out of Home assets in the UK, and a powerful platform for advertising. The triple installation has featured campaigns for brands including Microsoft, Universal Pictures, and JD Sports, with multi-format video and dynamic movement that excites, grabs attention and establishes greater engagement between visitors and brands.

Unique Leisure Experience

Lakeside’s new leisure extension features a large outdoor plaza, which required a unique entertainment experience. ADI were commissioned to create an identical pair of gold Epoch 230’s, which are situated side by side to provide a striking installation. The displays function as part of a wider showpiece attraction, which combines the giant screens, lighting, water features and audio during perfectly co-ordinated hourly performances that immerse and captivate visitors.

The Epochs support artistic and atmospheric eye candy, while also providing commercial functionality to show standard 16:9 advertising formats. Additionally, they have been developed by ADI to be able to form one single, super-wide synchronised digital canvas, which grabs attention due to the scale, movement and vibrant content.

Lakeside Outdoor Epoch rotating Screens
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We’re focused on delivering compelling experiences for our customers and through working with ADI we’ve helped brands to have fresh channels for interaction with shoppers and to create conversations, adding a new element to the customer experience.


The technically challenging installations have arguably created one of the most sophisticated digital platforms that exists in a UK retail and leisure venue. The Epoch screens are successful in delivering brand appeal, placemaking and visitor engagement, helping Lakeside achieve its objective of a day-out destination experience, while providing new valuable media revenue opportunities.