SILVERSTONE
LIVE ENTERTAINMENT, SPORTS PRESENTATION & DIGITAL SOLUTIONS FOR AN ICONIC MOTORSPORT CIRCUIT
Aim:
Silverstone Circuit is the home of the Formula 1® British Grand Prix and a host of popular motorsport events including the MotoGP and Silverstone Festival. Each occasion requires a distinct circuit-wide solution in live entertainment and stages, Sports Presentation, large LED screens and digital signage, and technical services, to ensure ticketholders enjoy a first-class experience.
Silverstone chose ADI as official provider in 2015, with the famous circuit looking to transform its delivery of live events and upgrade its digital event infrastructure. Every year ADI has evolved the breadth of its solutions to meet the growing scale and capacity of Silverstone’s main fixtures, especially the Formula 1 Pirelli British Grand Prix, which hosted 560,000 spectators in 2026. This means there is a requirement for the event to be bigger and better each year, with ADI on-hand to deliver innovative new concepts and site-wide solutions that elevate the fan experience for the future.
Services:
Consultancy
Event Digital Signage
Event Programming
HD Video Distribution
Content Creation
Content Play-out
Mobile LED Screens
Modular LED Screens
Sports Presentation
Stages
Structures
Social Media Solutions
Permanent LED Installations
Project Management
Visualisation
Silverstone Circuit, UK
Creating a Circuit-wide Entertainment Experience
As the British Grand Prix has grown, Silverstone’s entertainment offering has evolved with it. What began with the introduction of Driver’s Inn has developed into a much broader programme of dedicated fan destinations, each designed around different audiences, interests and moments within the Grand Prix weekend.
Today, our live event production and programming spans four key areas across the circuit. The Fan Forecourt builds anticipation around driver arrivals, interviews, competitions and fan engagement, while Driver’s Inn gives supporters a deeper look into Formula 1 through technical discussions, live podcasts and appearances from personalities across the sport. Made at Vale brings a different feel again, combining live music, family entertainment and interactive experiences to create a festival atmosphere away from the track.
The expanded Landostand adds another dimension to the programme, creating a dedicated destination for more than 16,000 Lando Norris fans at Stowe. Hosts, DJs, live content and entertainment throughout the weekend help turn the grandstand into an experience in its own right, reflecting the growing opportunity to create spaces around specific fan communities.
More Than 300 Hours of Live Programming
Across the four destinations, our teams manage the production and delivery of more than 300 hours of live programming over the Grand Prix weekend. Hosts, DJs, musicians, F1 personalities, live podcasts, competitions, giveaways and interactive experiences all form part of a continually evolving schedule designed to keep fans entertained between track sessions.
Silverstone 87.7FM also broadcasts live from our iCONIC X throughout the weekend, extending the programme beyond the individual stages and helping connect fans with the wider event as they move around the circuit.
Together, these destinations have helped turn entertainment into an integral part of the British Grand Prix experience, giving fans more reasons to explore the venue and creating memorable moments long before and after the racing takes place.
Having worked with Silverstone for over a decade, we are incredibly proud of the breadth of ADI services and specialist teams that come together to support what is now the biggest event in Formula One.
Our expertise, creativity and innovative thinking enable us to help the F1 British Grand Prix continually evolve, delivering experiences that meet the expectations of an increasingly diverse and growing audience.
We are proud of the distinctive, world-renowned event delivery we help Silverstone achieve — combining dynamic entertainment experiences with world-class technical production to create an unforgettable race weekend for more than 560,000+ fans.
Enriched Hospitality Solutions
ADI helped elevate the wide range of bespoke hospitality lounges and enclosures at the F1 British Grand Prix, delivering a premium experience for guests throughout the race weekend. We installed more than 42 fine-pitch LED screens across the various hospitality environments, providing seamless live coverage of the on-track action alongside interactive gamification and live host programming.
Permanent Digital Gantries
ADI installed five new LED Gantries before the 2024 F1 British Grand Prix, as part of ADI’s role as a Sustainability Partner to Silverstone. Having worked with Silverstone for over a decade, ADI understands Silverstone’s vision for enhancing the circuit infrastructure and creating new opportunities for brand promotion and spectator experience.
All the digital gantries are in prominent locations and replace static signage, making it much easier to sustainably re-brand the venue for promotional purposes for every live event.
Over 235 Sqm of ADI’s MT Series product has been installed in 6mm pixel pitch across in the two locations. Alongside its slimline, all-in-one fan-less tile design, the MT Series has a range of features to drive energy efficiency, performance, reliability, and sustainability over product lifespan, while minimising power consumption.
Hamilton Straight – Set beside the iconic Silverstone Wing, two existing dual-sided gantries that cross the track and F1 Pit Lane have been adapted and enhanced with 6mm LED signage
Silverstone Main Entrance – The existing Welcome gantry that visitors see on entrance and exit from the circuit has been upgraded, with 6mm LED installed on the rear face.
ADI were the natural choice when it came to transforming some of the circuit’s key infrastructure to digital; through our partnership they provide a knowledgeable, consultative approach backed by skilled staff and innovative LED products that we know lead the market in both sustainability and performance.
The installations are part of our wider futureproofing of the venue and the impact, versatility and creativity that digital technologies bring to our partners is huge; LED signage in strategic locations on the track and wider circuit allows our partner brands to reach more visitors, spectators and remote audiences than ever before.
Enhancing the Circuit Experience
ADI are unique in providing Silverstone Circuit with an unrivalled range of event LED solutions, under-pinned by exceptional project management and technical delivery. Screens for image magnification, real-time data, interactivity and wayfinding are vital elements to the spectator journey, and in providing effective promotional platforms for event partners.
The sheer size and scale of our iCONIC mobile LED screen fleet – not to mention our stock of modular products – provides Silverstone with consistency across quality, design and operation, not to mention enhanced contingency. The giant iCONIC 100s and the exclusive iCONIC 120SW offering unrivalled live coverage at popular spots, including Club Corner, Becketts and Stowe, while a host of unique, modular screens featured on Silverstone Wing and Hangar Straight, amongst other locations.
Enhancing the circuit experience further, were bespoke modular LED structures, such as large format screens for hospitality suites and digital totems for wayfinding and sponsor activation. We also installed fine pitch screens as ‘Selfie walls’ in hospitality areas, to enable fans to take pictures with their favourite driver of choice.
We had a vision to achieve a new level of entertainment at this year’s British Grand Prix that would help us attract and retain new audiences of F1 fans, but do it in a way that’s distinct and unique to Silverstone. ADI were able to conceptualise and deliver a brand-new stage area called the Driver's Inn that proved extremely popular and added to the festival atmosphere. The team also created an energetic and engaging host-led programme that was distributed to screens right across the circuit, enhancing that level of interaction and insight for fans.
Content to Keep Fans Engaged & Informed
For the Formula 1 Pirelli British Grand Prix 2026, ADI created 2305 unique pieces; over 300 hours of engaging content to be used across the four days. Practical information was created, such as timetables, wayfinding information and dynamic driver profiles to suit the different sized LED screens, as well as live graphics and hype video to create atmosphere, supported by bespoke audio playlists.
ADI also installed and operated a site-wide content distribution network, supporting real-time communications and delivering vital race-day information across screens at key locations. This brought a new flexibility for the client, with our team able to display content created on-the-fly to suit any changing situations and events on site. The content system gave the ability to notify fans on stand capacity, gate closures and direction of traffic, which assisted with crowd management and shaping a positive race-day experience.
SHIFT TO ZERO AND SUSTAINABLE PARTNERSHIP
Silverstone has made a commitment to become a leading sustainable business and leisure destination. As a key event delivery and technology partner to Silverstone, we support their ‘Shifting to Zero’ initiative which aims to reduce their carbon footprint 50% by 2030, with smarter and cleaner methods of working.
Silverstone was declared the third most sustainable motorsport circuit in the world in the 2026 Sustainable Circuits Index, and ADI are proud to be supporting them on this journey as they Shift to Zero.
ADI are named as one of Silverstone’s official Sustainability Partners thanks to a number of projects and initiatives, including the installation of our energy-efficient MT Series product in the permanent gantries, utilising renewable energy for live event infrastructure, and contributing to carbon-emission tracking for all major event delivery.
We’re incredibly proud to host the biggest Grand Prix in Formula One history, breaking attendance records while welcoming a growing number of younger and female fans.
Adaptation and innovation have been central to our success. Working alongside us, ADI brings extensive creative, technical and operational expertise to continually enhance the fan experience — from delivering new fan stages and added-value experiences, to introducing enhanced screen and production solutions and creating greater visibility and amplification for our brand partners.
Together, we continue to push the boundaries of what a Formula One Grand Prix experience can be, creating an event that is bigger, more engaging and more accessible for every generation of fan.
Outcome:
Silverstone can offer a far enhanced spectator experience to its ticket holders thanks to ADI’s solutions, alongside better activation for sponsors and brand partners. The new concepts for fan experience using sports presentation solutions have helped support the growth of this iconic event, delivering an incredible experience to nearly half a million fans.
Access to the newest and most innovative LED concepts, and digital site infrastructure via the ADI partnership, ensures Silverstone deliver motorsport fans with exhilarating and memorable trackside moments, across every area of the historic circuit.