Silverstone Trackside Big Screen

SILVERSTONE

RECORD SCREEN SOLUTIONS FOR ICONIC MOTORSPORT CIRCUIT

Aim:

Silverstone Circuit is the home of the Formula 1® British Grand Prix and a host of popular motorsport events including the MotoGP and Silverstone Classic. Each occasion requires a distinct circuit-wide solution in large LED screens, event digital signage and video distribution to ensure ticket-holders enjoy a first-class experience.

Silverstone chose ADI as official provider in 2015, with the famous circuit looking to upgrade their event LED provision and supporting infrastructure, and transform the fan experience for the future.

Services:

Consultancy
Event Digital Signage
HD Video Distribution
Mobile LED Screens
Modular LED Screens
Structures
Social Media Solutions
Project Management
Visualisation

Silverstone Circuit, UK

Enhancing the Circuit Experience

ADI are unique in providing Silverstone Circuit with an unrivalled range of event LED solutions, under-pinned by exceptional project management and technical delivery. Screens for image magnification, real-time data, interactivity and wayfinding are vital elements to the spectator journey, and in providing effective promotional platforms for event partners.

The sheer size and scale of our LED screen fleet – not to mention our stock of modular products – provides Silverstone with consistency across quality, design and operation, not to mention enhanced contingency.

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Super-sized screen deployment for the Formula One® British Grand Prix

Not only did 2021’s F1 British GP mark the largest crowd for a sporting occasion in the UK since the start of the Covid pandemic, it boasted the biggest number of screens at any live event in the country.

A colossal 49 ADI screens were positioned around the world-famous circuit, keeping capacity crowds of 140,000 spectators a day fully engaged and entertained over the Grand Prix weekend.

Silverstone were thrilled to welcome back over 350,000 F1 fans, with a carefully planned and enhanced network of large-format LED screens across the circuit; providing live coverage to those in the grandstands, hospitality lounges and prime trackside viewing points.

Silverstone Big Screen on Grandstand

The biggest displays in the iCONIC mobile fleet were out in force, with giant iCONIC 100s and the exclusive iCONIC 120SW offering unrivalled live coverage at popular spots including Club Corner, Becketts and Stowe, while a host of unique, modular screens featured on Silverstone Wing and Hangar Straight, amongst other locations.

ADI’s record solution was a huge logistical and technical project, with the build commencing a week before Silverstone gates opened to fans. Our team not only deployed state-of-the-art event LED screens, but supporting structures and HD signal distribution right across the site.

F1 Silverstone - i100 Big Screen
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“ADI were vital in helping us plan and deliver an unforgettable Formula 1® British Grand Prix for our capacity crowds. No other supplier could have provided a comparable solution or service, with the team always quick to respond to last-minute changes and requests, which come with delivering a covid-secure event on this scale. The record amount of screen infrastructure kept all our fans engaged, entertained and informed over the F1 weekend.”
Alex Lacey, Operations Director, Silverstone

Outcome:

Silverstone can offer a far enhanced spectator experience to its ticket holders thanks to ADI’s solutions, alongside better activation for sponsors and brand partners. Access to the newest and most innovative LED concepts, via the ADI partnership, ensures Silverstone deliver motorsport fans with exhilarating and memorable trackside moments, across every area of the historic circuit.

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