SILVERSTONE
RECORD SCREEN SOLUTIONS FOR ICONIC MOTORSPORT CIRCUIT
Aim:
Silverstone Circuit is the home of the Formula 1® British Grand Prix and a host of popular motorsport events including the MotoGP and Silverstone Classic. Each occasion requires a distinct circuit-wide solution in large LED screens, event digital signage and video distribution to ensure ticket-holders enjoy a first-class experience.
Silverstone chose ADI as official provider in 2015, with the famous circuit looking to upgrade their event LED provision and supporting infrastructure, and transform the fan experience for the future.
Services:
Consultancy
Event Digital Signage
HD Video Distribution
Content Creation
Content Play-out
Mobile LED Screens
Modular LED Screens
Structures
Social Media Solutions
Project Management
Visualisation
Silverstone Circuit, UK
Enhancing the Circuit Experience
ADI are unique in providing Silverstone Circuit with an unrivalled range of event LED solutions, under-pinned by exceptional project management and technical delivery. Screens for image magnification, real-time data, interactivity and wayfinding are vital elements to the spectator journey, and in providing effective promotional platforms for event partners.
The sheer size and scale of our LED screen fleet – not to mention our stock of modular products – provides Silverstone with consistency across quality, design and operation, not to mention enhanced contingency.
Super-sized screen deployment for the Formula One® British Grand Prix
Not only did 2022’s F1 British GP mark the largest crowd ever at Silverstone Circuits, it boasted the biggest number of screens at any live event in the country.
A colossal 59 ADI screens were positioned around the world-famous circuit, keeping capacity crowds of 140,000 spectators a day fully engaged and entertained over the Grand Prix weekend.
Silverstone were thrilled to welcome back over 400,000 F1 fans, with a carefully planned and enhanced network of large-format LED screens across the circuit; providing live coverage to those in the grandstands, hospitality lounges and prime trackside viewing points.
The biggest displays in the iCONIC mobile fleet were out in force, with giant iCONIC 100s and the exclusive iCONIC 120SW offering unrivalled live coverage at popular spots including Club Corner, Becketts and Stowe, while a host of unique, modular screens featured on Silverstone Wing and Hangar Straight, amongst other locations.
ADI’s record solution was a huge logistical and technical project, with the build commencing a week before Silverstone gates opened to fans. Our team not only deployed state-of-the-art event LED screens, but supporting structures and HD signal distribution right across the site.
Content to Keep Fans Engaged & Informed
ADI also managed and operated a site-wide content distribution network, controlling live communications and delivering vital race-day information across a range of LED screens around Silverstone Circuit. This solution allowed our technicians to display content created on-the-fly to suit any changing situations on site. They also notified fans on stand capacity, gate closures and direction of traffic.
Our Studios Division also pre-created pieces of content to be used throughout the day, such as timetables, wayfinding information and dynamic driver profiles for to suit the different sized LED screens.
ADI continue to impress us with their ability to support Silverstone Circuit in growing and evolving the F1 experience for our fans. It was more than just delivering additional big screens, with additional connectivity and content as part of the solution. Over and above the logistics and technical infrastructure for the site, ADI understand the wider experience, the journey and the activations we want to deliver, and help us achieve them to a spectacular standard.
Outcome:
Silverstone can offer a far enhanced spectator experience to its ticket holders thanks to ADI’s solutions, alongside better activation for sponsors and brand partners. Access to the newest and most innovative LED concepts, via the ADI partnership, ensures Silverstone deliver motorsport fans with exhilarating and memorable trackside moments, across every area of the historic circuit.
