Stockport County FC
Futureproofing Edgeley Park Through Digital Infrastructure
Aim:
ADI partnered with Stockport County FC to modernise Edgeley Park with a scalable digital stadium platform that strengthens matchday presentation, unlocks new commercial opportunities and supports the club’s long-term growth both on and off the pitch.
Following the club’s continued rise on the field, Stockport County wanted its stadium infrastructure to reflect the same ambition off it, moving away from static advertising and ageing digital assets towards a more flexible, commercially driven platform capable of enhancing supporter experience whilst creating greater value for partners and the wider local business community.
Services:
Digital Stadium Consultancy
LED Screen Installation
digiBOARD Perimeter System
Commercial Modelling Support
Visual Design Study
Content & Playlist Management
Live Venue Connectivity
Matchday Technical Support
Graphic & Motion Content Support
Stockport, UK
Stadium Consultancy and Visualisation
Following promotion to League One, Stockport County set out to modernise Edgeley Park with a digital platform capable of supporting the club’s rapid growth. The ambition extended beyond replacing ageing infrastructure, with the club seeking a long-term commercial and fan engagement solution aligned with its wider stadium development plans.
Working closely with the club from the earliest stages, ADI developed a consultancy-led approach focused on maximising the value of new digital assets. Through detailed visual studies and commercial planning, multiple platform configurations were explored to help shape a solution tailored to the club’s operational and commercial objectives.
As part of the planning process, ADI also supported Stockport County with visual brochures and concept renders, enabling commercial inventory to be introduced to prospective partners before installation was complete.
ADI understood our vision immediately and helped us bring it to life
In Bowl Stadium Transformation
The transformation at Edgeley Park introduced one of the most significant digital stadium upgrades in the EFL.
At the centre of the installation sits a new 81.3sqm LED screen, delivering a 22% increase in size from the club’s previous display and creating the largest stadium screen in League One at the time of installation. Alongside this, a new four-sided digiBOARD perimeter system replaced static advertising inventory with a fully dynamic commercial platform.
Additional LED signage was also integrated across hospitality and concourse areas, including installation on the exterior of The Porsche Lounge, extending the digital footprint beyond the bowl itself.
Designed to enhance both presentation quality and commercial flexibility, the platform has futureproofed Edgeley Park with infrastructure capable of evolving alongside the club’s continued progression.
Full Stack Solution
Beyond hardware installation, the project was delivered as a complete end-to-end digital stadium solution.
ADI supported Stockport County with consultancy, commercial modelling, creative planning, content workflows and ongoing operational support, helping the club establish a sustainable framework for maximising the value of its new inventory.
A tiered “Business Club” commercial model was developed in collaboration with the club, allowing local and regional partners to access flexible sponsorship opportunities across screen, perimeter and hospitality inventory.
The approach has already generated measurable impact, with the club reporting a 25% year-on-year increase in revenue following the implementation of the new digital platform.
ADI haven’t just offered us hardware, they have provided a complete solution
Content Creation and Green Screen Support
Alongside the physical infrastructure, ADI provides ongoing creative and content support to help Stockport County maximise the impact of the platform on matchdays and across commercial activations.
From sponsor-led campaigns and motion graphics to player features and themed matchday moments, content is designed to elevate presentation quality whilst maintaining strong connections with supporters and partners alike.
Creative support also extends into branded content production and green screen workflows, allowing the club to generate adaptable assets for use across digital inventory, social media and wider commercial campaigns.
Live Venue
All digital assets across Edgeley Park are connected through ADI’s Live Venue broadcast fibre network, enabling content management, playlist scheduling and remote operational support directly from ADI’s production facilities in Preston.
The connectivity streamlines matchday workflows whilst giving the club access to centralised expertise, remote diagnostics and ongoing technical management without the need for extensive on-site infrastructure.
The platform also allows rapid content updates across all connected assets, ensuring greater flexibility for both matchday presentation and commercial activation.
Making the Matchday
For supporters, the platform has introduced a more immersive matchday environment through enhanced graphics, replay capabilities, themed content moments and dynamic in-bowl presentation. From player celebrations and crowd interaction to sponsor activations and community messaging, the digital inventory now plays a central role in the atmosphere around the stadium.
Commercially, the shift from static advertising to dynamic LED inventory has created far greater flexibility for the club and its partners. Multiple brands can now rotate throughout fixtures, allowing Stockport County to broaden its sponsorship offering whilst creating more targeted and engaging activations for local businesses.
The digital packages provided by ADI has given our partners a platform to put themselves at the forefront of Stockport fans and the wider business community
High Resolution – High Impact.
The installation at Edgeley Park demonstrates how lower league clubs can use digital infrastructure to modernise ageing venues, strengthen commercial performance and elevate the live matchday experience without compromising community identity.
By combining consultancy, infrastructure, creative services and operational support into a single turnkey delivery, ADI has helped position Stockport County with a platform capable of supporting both immediate growth and long-term ambition.
Working with Stockport County shows what’s possible when ambition is matched with the right digital strategy
ADI's support around commercial modelling was invaluable, and their experience helped us shape a model that works for our club and community. Before the infrastructure was even installed, we were able to pre-sell inventory using visual brochures and concepts, making the early groundwork instrumental to ensuring the project was a success.
The matchday support also gives us real confidence. From production and content creation through to technical delivery, ADI provides the safety blanket that allows us to focus on delivering the best possible experience for supporters and partners alike
Outcome:
The digital transformation at Edgeley Park has delivered measurable impact for Stockport County, strengthening both the club’s commercial platform and matchday experience.
Since installation, the club has reported a 25% year-on-year increase in revenue, with the new digital inventory helping to attract a broader mix of local and regional partners. Through the four-sided digiBOARD system, large-format stadium screen, hospitality signage and Live Venue connectivity, Stockport County now has a flexible platform that supports sponsor activation, fan engagement and content delivery across every matchday.
For a club continuing to grow on and off the pitch, the project provides a clear example of how investment in digital infrastructure can create long-term value, giving lower league clubs the tools to compete commercially while delivering a more dynamic experience for supporters.