TOUR DE FRANCE
TECHNICAL EVENT SERVICES FOR SPORTS MOST FAMOUS TOUR
The biggest occasion in spectator sport requires agile and experienced partners to support a unique touring production across mainland Europe, before a triumphant finish on the Champs Elysees.
All 21 stages feature live activations at the start and finish areas, fan park and hospitality zones, welcoming TDF enthusiasts, families and VIP’s. ADI’s services are essential in entertaining and informing audiences in all these areas, and also provide vibrant digital platforms for headline partners to engage fans both at the tour, and watching remotely.
Modular LED Screens
Mobile LED screens
Plasmas and LCD’s
Support at every stage.
As you’d expect, the logistical planning required for Le Tour is second to none, with a dedicated team, multiple screens and ancillary equipment navigating towns, mountainous regions and the French capital. Our staff merge with other delivery partners and the organising team to form a cohesive unit that build the event, go live and de-rig, then replicate 21 times!
Le Tour utilises some of ADI’s most unique mobile LED screens, including the dual-sided iCONIC 15 in the fan village, the iCONIC 40C which delivers excellent live coverage for big crowds, and the compact but effective iCONIC 12 for wayfinding.
The mobile solutions are complimented by a wide variety of modular elements that are part of ADI’s growing remit, including high resolution LED for the iconic Protocole and Chronopole gantries, in addition to the podium and staging.
As part of our service, the ADI team also assist the organiser with content, video distribution and fibre networks across the screen on-site.
Enhanced solution for the Grand Finale.
The eyes of the world are on Paris as the peloton makes its way past some of the capital’s most famous landmarks, and with huge crowds descending on the Champs Elysees, ADI deliver the world’s biggest mobile LED screens. These include the super-wide iCONIC 120 and iCONIC 100’s, with up to ten large mobile LED displays from our own market-exclusive fleet.
The Tour de France have a technical touring partner who can deliver the entire LED screen and digital signage element. With a deep understanding of live sport and large outdoor productions, ADI are well placed to provide a precisely planned and seamlessly executed service.
ADI’s involvement in the Tour de France has evolved significantly over several years, not only delivering an increasing number of screens, connectivity and staff, but introducing unique, cutting-edge LED products that serve to enhance the live experience and activations at this world-famous event.