Burnley FC’s Turf Moor Stadium is set to receive a huge digital makeover thanks to a new partnership with ADI
Featuring over 1,100m² of LED technology installed within the stadium bowl and on the outside of the stadium, the project is set to transform the stadium experience for fans, as well as offer a hugely enhanced activation platform for the club’s national and local commercial partners.
With ADI’s proprietary LED technology installed in over 30 installations throughout the stadium, Turf Moor will become one of the most digitally advanced stadiums in European football. In addition to two showpiece curved, superwide big screens in the stadium, ADI will also install a new digiBOARD digital perimeter system, multiple levels of digital ribbon and additional digital signage throughout the stadium bowl.
Externally, the stadium will feature 13 further screens to welcome fans at the ticket office, club shop and around entrances, upgrading the look and feel of the stadium and aiding communications with supporters and the local community. Finally, internally ADI will install fine pitch LED walls within the Chairman’s Suite and Media Room.
The installation features full connectivity to ADI’s Live Venue network, allowing matchday content to be created and managed remotely from their European Production Hub in Preston without the requirement for the installation of production studio infrastructure at Turf Moor. The connectivity will carry a myriad of content, data and telemetry all designed to enhance the fan experience and bolster the commercial offering of the Club.
Importantly, all platforms will be fully integrated, allowing the club to share news, information, and updates immediately with supporters across all branding touchpoints. The new signage will also be used to communicate safety information and provide important travel updates and other practical advice for supporters.
With planning permission recently submitted, work will begin as soon as this is granted with the first phase set to be complete for the new season when it is hoped that Turf Moor will once again welcome capacity crowds though its newly digitally-signed turnstiles.