The first year of the NSL’s new era came to an end in spectacular style at London’s O2 on Sunday 6th July. A record-breaking 9,800+ fans filled the arena, raising the roof of the iconic venue and creating the biggest netball event to take place in England for over 20 years.
As sport presentation and event production partner, ADI ensured the Grand Final pushed boundaries, going bigger and better than ever before to provide the ultimate sport and entertainment experience. On court, London Pulse were crowned champions for the first time ever, as they defeated reigning champions Loughborough Lightning.
🏆 What Went Down at the GRAND Final
FULLY FEATURED FAN ZONE
Over 6,000 ticketholders visited the pop-up fan zone to enjoy special guest Q&As, live DJs, NSL player appearances and innovative partner activations, with one of ADI's iCONIC 60 Stage Screens providing a giant digital platform for engagement and interaction.
SPECTACULAR SHOW OPENER
A sensational opener on the court, with light and banner show, NSL anthem, live performances from Girls that Mix, DJ Shar Stape and She's Got Brass, complimented by stunning special effects.
Trophy celebrations
A huge celebration moment for London Pulse complete with vibrant confetti, creative digital arena takeover and big, bold music tracks.
nsl fan zone
A fully featured fan zone on the outdoor plaza of the O2 provided a packed schedule in the hours leading up to the Final, and was free for the public to enjoy alongside ticketholders.
ADI’s iCONIC 60S hosted NETBALLHer panel discussions with Vitality Roses coaches and former players, special Q&A’s, and current NSL stars. Unique partner activations included giant digital selfie walls and Super Shot sessions, where fans could practice their skills.
NSL show opener
The Grand Final show opener was a dazzling mix of female-focused performance and live music, light show and SFX. We brought NSL pageantry with banner reveals and anthem as the teams lined up on court, building an incredible atmosphere in the countdown to the match.
grand final highlights
The biggest ever NSL Grand Final was packed with a sport presentation programme that was as impressive as the quality of play. Our skilled team rose to the occasion, building on the incredible delivery in 2024 and the world-class event experience that was achieved, with a Net Promoter Score of 85+!
Bespoke brand sponsor activations – including a giant Superdrug Online Doctor ball and Collection Cosmetics’ ‘strike a pose’ fan cam – were seamlessly incorporated into the day, alongside countless giveaways and live music elements. The bouncy party atmosphere carried on past the final whistle, with a colourful trophy lift celebration on court for London Pulse.
CREATIVE CONTENT TAKEOVERS
Our specialist Video Editors captured the atmosphere of the occasion and helped create all the vibes with bold hype content takeovers.
These included a bespoke mix of Destiny’s Child’s Survivor featured on the ultimate pre-match VT; a fast-paced season highlights celebrating all 8 teams in the NSL. This was designed for coordinated play-out across the LED cube, digital ribbon and digiBOARD at the arena.
ROAD TO THE GRAND FINAL
With the launch of the Netball Super League 2.0 back in spring, this season has been packed with passionate teams, must-watch fixtures, and incredible entertainment.
Alongside our support for high-level fixtures, including the NSL Super Cup 2025 in March, we’ve also delivered sport presentation and technical production for 7 of 8 NSL team franchises. This has ensured an incredible fan experience across the whole season, and the matches taking place right across the UK.
Full time in the capital 🛑
— Netball Super League (@NetballSL) July 6, 2025
🏆 @Pulse_Netball are your #NSL2025 champions! pic.twitter.com/WyYsBEDdpx
Photos courtesy of England Netball/Netball Super League – Image Credits: Hayley Bavin and Ben Lumley.
